Comparison Guide
Trafiq vs. Databox
Databox has one of the widest integration libraries in reporting and a real agency plan. What it does not have is AI visibility — and in 2026 that is the question clients are starting to ask. Trafiq covers the core channels and answers that question in the same branded report.
Trafiq
White-label client reporting with AI visibility built in
- AI visibility across ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews
- GA4, Search Console, Google Ads, Meta Ads and Microsoft Ads
- White-label client reporting and client logins included, no add-on fee
- SEO site audit and keyword rank tracking included
- A lead-gen widget you embed on your own site, branded as yours
Databox
Broad KPI dashboards with a dedicated agency track
- 130+ integrations — far broader channel coverage than Trafiq
- A dedicated agency track with client accounts and cheaper source overages
- Free tier and a low $79/month agency entry point
- Unlimited users from the Pro tier up
- Mature goal tracking, benchmarks and KPI alerting
- No AI-visibility tracking at any tier
- Branding removal is a paid add-on unless you are on the $799 Premium tier
- No SEO site audit or keyword rank tracking
Side by side
| Trafiq | Databox | |
|---|---|---|
| Channel integrations | Core channels, included | 130+ |
| AI visibility | Included in every plan | Not offered |
| White-label | Included | Paid add-on, or included at $799 Premium |
| Pricing meter | Flat per workspace | Data sources + AI credits |
| Client accounts | Per-workspace, included | Unlimited above Agency Starter |
| SEO site audit | Included | Not offered |
| Keyword rank tracking | Included | Not offered |
| Embeddable lead-gen widget | Included, your branding | Not offered |
When Databox is the better choice
- You report on channels Trafiq does not connect to — 130+ integrations is a real advantage and we are not going to pretend otherwise.
- Your clients are not asking about AI visibility yet, and a lower monthly price matters more than being ready when they do.
- You want mature KPI alerting, goals and benchmarking across a wide stack.
- You are early enough that the free tier is genuinely useful.
Questions
Does Databox track AI visibility in ChatGPT or AI Overviews?
No. As of July 2026 there is no AI-visibility or GEO integration in the Databox library, and no announced feature. Its AI credits power AI-written commentary on your existing metrics, which is a different thing from measuring whether a brand appears in AI answers. Trafiq measures AI visibility natively and includes it in every plan.
Which has more integrations?
Databox, comfortably — 130+ against Trafiq's focused set of GA4, Search Console, Google Ads, Meta Ads and Microsoft Ads. If your reporting depends on a long tail of niche platforms, Databox covers more of them. Trafiq's bet is depth on the channels most agencies actually report on, plus the AI layer nobody else in this category has.
Is Databox white-label?
Partly. Branding removal is a paid add-on of about $14/month billed annually on the Analyst, Pro and Growth tiers, and is included on Premium at $799/month. Trafiq includes white-label reporting and client logins in its Agency plans with no add-on.
How does agency pricing compare?
Databox Agency Starter is $79/month for five client accounts, with unlimited clients from Agency Pro at $159/month and extra data sources at $2.40 each. Trafiq Agency plans start at $599/month. Databox is cheaper for straightforward multi-channel dashboards. The gap narrows once you add branding removal and account for the fact that AI visibility, site audit and rank tracking are not available at any Databox price.
Can I use both?
Yes. Some agencies keep Databox for breadth of channel dashboards and use Trafiq for SEO, AI visibility and the branded client report. The consideration is two subscriptions and two sources of truth when a client asks why two dashboards disagree.
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