Comparison Guide
Trafiq vs. Otterly.ai
Otterly.ai is one of the cheapest ways to start monitoring AI answers, and unlimited workspaces make it genuinely agency-friendly. What it does not do — and says so itself — is white-label. Trafiq puts the same AI visibility inside a report that carries your brand.
Trafiq
White-label client reporting with AI visibility built in
- AI visibility across ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews
- GA4, Search Console, Google Ads, Meta Ads and Microsoft Ads in the same report
- White-label client reporting and client logins included
- SEO site audit and keyword rank tracking included
- A lead-gen widget you embed on your own site, branded as yours
Otterly.ai
Affordable AI-search visibility monitoring
- Lowest entry price in the category at $29/month
- Unlimited team members and unlimited workspaces
- Isolated workspace per client, one login for the team
- Free Agency Partner Program raising prompt allowances
- Looker Studio connector from the Standard tier
- No white-label — the vendor states this explicitly in its own help centre
- No GA4, Google Ads or Meta Ads reporting
- No SEO site audit or keyword rank tracking
- Several AI engines are paid add-ons on top of the plan
Side by side
| Trafiq | Otterly.ai | |
|---|---|---|
| AI visibility | Included in every plan | The whole product |
| Engines covered | ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews | 4 included; AI Mode, Gemini and Claude cost extra |
| Pricing meter | Flat per workspace | Prompts, plus paid engine add-ons |
| White-label client reports | Included | Explicitly not offered |
| Custom domain | Included | Not offered |
| GA4 / Search Console | Included | Not offered |
| Google Ads / Meta Ads | Included | Not offered |
| SEO site audit | Included | AI-readiness checks only |
| Keyword rank tracking | Included | Not offered |
| Embeddable lead-gen widget | Included, your branding | Not offered |
When Otterly.ai is the better choice
- Your budget is the binding constraint — $29/month is genuinely hard to beat for a first look at AI visibility.
- You are monitoring your own brand rather than reporting to clients, so branding does not matter.
- You want many isolated workspaces without paying per client or per seat.
- You are happy to hand clients a Looker Studio report rather than a branded portal.
Questions
Does Otterly.ai offer white-label reporting?
No, and unusually the vendor says so directly. Otterly.ai's help centre states that it does not currently offer a native white-label option, and that its interface, branding and URLs cannot be customised to show your agency name. Its Agency Partner Program does mention branded reporting, but that refers to the Looker Studio connector rather than the Otterly interface. Trafiq includes white-label reporting and client logins in its Agency plans.
Is Otterly.ai cheaper than Trafiq?
For AI visibility alone, clearly yes — $29/month against $599/month is not a close comparison. They are not the same purchase. Otterly measures AI visibility; Trafiq is the client-reporting platform that also carries GA4, Search Console, Google Ads, Meta Ads, rank tracking and site audit, branded as yours. If AI visibility is all you need, Otterly is the cheaper answer and we would say so.
How many AI engines does each cover?
Otterly.ai covers ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Microsoft Copilot and Claude — but the base tiers include four, with AI Mode, Gemini and Claude sold as paid add-ons. Trafiq covers ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews with no per-engine charge.
Can Otterly.ai report on marketing channels?
No. There is no GA4, Google Ads, Meta Ads or Search Console reporting. Its crawlability checker and content audit assess AI readiness rather than technical SEO, and its agent analytics feature tracks AI bot traffic, not marketing performance.
Can I use both?
Yes. Otterly is inexpensive enough that some agencies run it alongside a reporting platform. The cost is two subscriptions and a client report assembled from two places. Consolidating matters most when a client asks why the AI numbers and the traffic numbers come from different tools.
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