Privacy Policy

1. Introduction

Trafiq ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our analytics platform and services (the "Service").

By using our Service, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, do not use our Service.

2. Information We Collect

2.1 Information You Provide

• Account Information: Name, email address, company name, and password when you create an account
• Payment Information: Billing address, payment method details (processed securely through Stripe)
• Profile Information: Organization details, workspace settings, and preferences
• Communication Data: Messages, support requests, and feedback you send to us

2.2 Information We Collect Automatically

• Usage Data: How you interact with our Service, pages visited, features used, and time spent
• Device Information: IP address, browser type, operating system, device identifiers
• Analytics Data: Website traffic, user behavior, and performance metrics
• Cookies and Tracking: We use cookies and similar technologies to track activity and preferences

2.3 Third-Party Integrations

When you connect third-party services (Google Analytics, Google Ads, Meta Ads, etc.), we may collect:

• OAuth tokens and credentials (encrypted and stored securely)
• Analytics data from connected services
• Account information from integrated platforms

3. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our Service
• Process transactions and manage subscriptions
• Send you service-related communications (notifications, updates, security alerts)
• Respond to your inquiries and provide customer support
• Monitor and analyze usage patterns and trends
• Detect, prevent, and address technical issues and security threats
• Comply with legal obligations and enforce our terms
• Send marketing communications (with your consent, which you can opt out of at any time)

4. Data Sharing and Disclosure

We do not sell your personal information. We may share your information only in the following circumstances:

4.1 Service Providers

We may share data with trusted third-party service providers who assist in operating our Service, such as:

• Payment Processors: Stripe (for payment processing)
• Analytics Providers: Google Analytics, Customer.io (for user analytics and communication)
• Cloud Hosting: Infrastructure providers for data storage and processing
• Email Services: For transactional and marketing emails

4.2 Legal Requirements

We may disclose your information if required by law, court order, or government regulation, or to:

• Comply with legal obligations
• Protect our rights, property, or safety
• Prevent fraud or security threats
• Respond to government requests

4.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

5. Data Security

We implement industry-standard security measures to protect your information:

• Encryption: Data in transit (SSL/TLS) and sensitive data at rest
• Access Controls: Role-based access controls and authentication
• Secure Storage: Credentials and sensitive data are encrypted before storage
• Regular Audits: Security assessments and vulnerability testing
• Multi-Tenancy: Data isolation between organizations and workspaces

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

6. Data Retention

We retain your information for as long as necessary to:

• Provide our Service to you
• Comply with legal obligations
• Resolve disputes and enforce agreements
• Maintain business records as required by law

When you delete your account, we will delete or anonymize your personal information within 30 days, except where we are required to retain it for legal or regulatory purposes.

7. Your Rights and Choices

Depending on your location, you may have the following rights:

7.1 Access and Portability

You can access, update, or export your personal information through your account settings or by contacting us.

7.2 Deletion

You can request deletion of your account and personal information. We will honor your request subject to legal retention requirements.

7.3 Opt-Out

You can opt out of marketing communications by:

• Clicking "unsubscribe" in marketing emails
• Updating your email preferences in account settings
• Contacting us directly

7.4 Cookies

You can control cookies through your browser settings. Note that disabling cookies may affect Service functionality.

7.5 GDPR and CCPA Rights

If you are in the European Economic Area (EEA) or California, you have additional rights under GDPR and CCPA, including:

• Right to access your personal data
• Right to rectification (correction)
• Right to erasure ("right to be forgotten")
• Right to restrict processing
• Right to data portability
• Right to object to processing
• Right to withdraw consent

8. Children's Privacy

Our Service is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. By using our Service, you consent to the transfer of your information to these countries.

We ensure appropriate safeguards are in place for international transfers, including standard contractual clauses and adequacy decisions where applicable.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by:

• Posting the new Privacy Policy on this page
• Updating the "Last updated" date
• Sending you an email notification (for significant changes)
• Displaying a notice in the Service

Your continued use of the Service after changes become effective constitutes acceptance of the updated policy.

11. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

For GDPR-related inquiries, you also have the right to lodge a complaint with your local data protection authority.

12. Third-Party Services

Our Service integrates with third-party services. These services have their own privacy policies:

• Stripe: Privacy Policy
• Google Analytics: Privacy Policy
• Customer.io: Privacy Policy

We encourage you to review the privacy policies of these third-party services.