Comparison Guide
Trafiq vs. Whatagraph
Two white-label reporting platforms for agencies. Both handle SEO and paid media — only one shows how your clients appear inside AI assistants. Here is a fair, side-by-side look.
Trafiq
Agency reporting + AI visibility
Trafiq gives agencies one white-label dashboard for every client’s SEO, Google Ads, and Meta Ads — plus the metric no legacy reporting tool measures: how each client shows up across ChatGPT, Gemini, Perplexity, and Claude.
Whatagraph
Cross-channel marketing reporting
Whatagraph is a polished cross-channel marketing reporting platform with a large integration library, visually rich reports, and data-blending and warehouse-transfer features. Best for agencies that need many channel connectors and pixel-perfect report design and do not yet report on AI visibility.
Feature Comparison
Where the two platforms overlap — and the one row that decides it.
| Feature | Trafiq | Whatagraph |
|---|---|---|
| AI Visibility (the difference) | ||
| AI assistant visibility (ChatGPT, Gemini, Perplexity, Claude) | Included | Not included |
| AI brand monitoring & share of voice | Included | Not included |
| Custom prompt tracking per client | Included | Not included |
| Agency Reporting | ||
| White-label client dashboards | Included | Included |
| Per-client workspaces | Included | Included |
| Automated / scheduled reports | Included | Included |
| AI-generated executive summaries | Included | Manual / template |
| Breadth of channel integrations | Core channels, focused | Very broad |
| SEO & Paid Media | ||
| Native SEO / SERP rank tracking | Included | Via integration |
| Google Ads reporting | Included | Included |
| Meta Ads reporting | Included | Included |
| Microsoft Ads reporting | Included | Via integration |
| GA4 & Search Console | Included | Included |
| Pricing | ||
| Pricing model | Per client workspaces | Per seat / data source, tiered |
| Starting price | From $599/mo | ~$249/mo |
Which Platform is Best For You?
Both are capable agency reporting tools. The deciding factor is whether your clients care about AI visibility.
Choose Trafiq if you need:
- AI visibility in the same report as SEO and paid
Show clients how they appear in ChatGPT, Gemini, Perplexity, and Claude — Whatagraph cannot measure this at any tier
- To win new business with an AI-visibility pitch
Walk into pitches with a slide no competitor can produce
- Native SERP tracking + AI-written summaries
Rank tracking built in, and every report opens with an AI executive summary
- One consolidated tool, not two
AI visibility, SEO, and paid media in one white-label report
Choose Whatagraph if you need:
-
The widest integration + data-blending needs
Many connectors plus cross-source blending
-
Pixel-perfect report design
Highly customizable, on-brand layouts
-
Warehouse / BigQuery data transfer
Pipe blended data to your warehouse
Frequently Asked Questions
Whatagraph is an agency reporting platform with a large integration library, polished reports, and data blending. Trafiq is also a white-label agency reporting platform — SEO, Google Ads, and Meta Ads in per-client workspaces — but it adds the one thing Whatagraph does not measure: how each client shows up inside AI assistants like ChatGPT, Gemini, Perplexity, and Claude.
No. Whatagraph reports on SEO, paid media, and the classic marketing channels, but it does not measure brand visibility or share of voice inside AI assistants. That surface has to be generated by prompting the assistants directly, which is Trafiq's core capability.
Yes. Trafiq ships white-label client reporting with per-client workspaces and client login portals, so you can put AI visibility, SEO, and paid media into one branded report. White-label is included in the Agency plans (from $599/month).
Whatagraph has the broader integration library. Trafiq focuses on the channels most agencies report on — SEO/SERP, Google Ads, Meta Ads, Microsoft Ads, GA4, Search Console — plus AI visibility. If you need a long tail of niche connectors, Whatagraph is deeper there; if you need AI visibility in the same report, only Trafiq has it.
Whatagraph starts at a higher price point but includes broad integrations. Trafiq's Agency plans start at $599/month and include AI visibility across all client workspaces. Whatagraph can be cheaper for basic reporting; the trade is that it does not include AI-visibility tracking at any price.
Yes. Some agencies keep Whatagraph for existing multi-channel reports and add Trafiq for AI visibility. The trade-off is two subscriptions and two reports to stitch together; most agencies eventually consolidate onto Trafiq so AI visibility lives alongside SEO and paid media.
See what Whatagraph can’t show you
Run any brand through the free AI Visibility Checker, or start a trial and put AI visibility in your next client report.