The Signal

geo | seo

AEO vs SEO vs GEO: What Actually Changes, and What Does Not

Three acronyms, a lot of overlap, and real differences that matter. Here is a plain-English guide to SEO, AEO, and GEO — what each one means, where they diverge, and how they fit together.

Jul 16, 2026 Read

geo | agency-growth

The Agency Owner's Guide to AI Visibility Reporting

AI visibility is the reporting line your clients are starting to ask about — and the one your current tools cannot show. Here is how to measure it, report it, and turn it into a retained service.

Jul 20, 2026 Read

agency-growth | analytics

5 Metrics Every Agency Should Track Across SEO, GEO, and Paid Media

Agencies juggling SEO, GEO, and paid media need a unified measurement framework. Here are the five cross-channel metrics that matter most — and how to report on them without drowning in dashboards.

Jul 01, 2026 Read

geo

How AI Search Is Changing Brand Visibility: ChatGPT, Gemini, and Beyond

AI-powered search engines are rewriting the rules of brand visibility. Learn which platforms matter, how they surface brands differently, and what you can do to stay visible in the age of LLM search.

Jul 03, 2026 Read

geo | agency-growth

GEO for Agencies: How to Sell, Deliver, and Report AI Visibility

Generative Engine Optimization is the newest service line agencies can sell — and the easiest way to differentiate a pitch in 2026. Here is how to position GEO to clients, run the workflow, price it, and report on it.

Jul 10, 2026 Read

geo | seo

How to Rank in ChatGPT: The Factors That Shape AI Answers

AI assistants do not rank pages the way Google does — they retrieve, read, and synthesize. Here are the levers that actually shape whether ChatGPT names your brand, and how to work them.

Jul 14, 2026 Read

geo | seo

Is GPTBot Blocked on Your Site? Why AI Crawler Access Matters

If AI crawlers cannot read your site, you cannot appear in AI answers — and many sites block them by accident. Here is how to check, what each bot does, and how to decide who to let in.

Jul 15, 2026 Read

geo | seo

llms.txt: A Practical Implementation Guide

llms.txt is an emerging convention for helping AI assistants understand your site. Here is what it is, what it is not, how to create one, and how much to expect from it — honestly.

Jul 17, 2026 Read

geo | seo

Perplexity SEO: How Citations Actually Work

Perplexity answers with sources attached, which makes it the most transparent AI assistant to optimize for. Here is how its citations work and how to earn them.

Jul 18, 2026 Read

agency-growth | analytics

Trafiq vs AgencyAnalytics: An Honest Comparison for 2026

AgencyAnalytics is a mature client-reporting platform. Trafiq adds the one thing it does not measure — how your clients show up across AI assistants. Here is a fair, side-by-side look at where each fits.

Jul 09, 2026 Read

geo | seo

What Is GEO? A Guide to Generative Engine Optimization in 2026

Generative Engine Optimization (GEO) is reshaping how brands earn visibility in AI-powered search. Learn what GEO is, how it differs from traditional SEO, and why it matters for your digital strategy.

Jul 07, 2026 Read